49. IN PRACTICE: What proportion of total spending reported to the oversight agency in relation to the last campaign period was spent on media by the two presidential candidates gaining the most votes?

Colombia

Colombia

Answer
The post-election financial reports from presidential candidates in relation to the last campaign period are available on the website of the oversight agency: www.cnecuentasclaras.com In these reports, the expenditure on media is described under a category that includes all the electoral propaganda. The reports submitted by the two presidential candidates that gained the most vote, shows that 53.7% of the total campaign expenditure was on electoral propaganda, including media advertisements and other items such as online advertisement and billboards.
Comment

The expenditure on media is reported under a category that includes all the electoral propaganda.  The reports submitted by the two presidential candidates that gained the most vote, show that  53.7% of the total campaign expenditure was on electoral propaganda, including media advertisements and other items such as online advertisement and billboards.

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